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Forsman & Bodenfors felt so much pressure to perform after its 2013 viral sensation, "the epic split", that staff began to refer to their most famous creation as "the epic shit". The Swedish agency’s new campaign for the United Nations may not have the kitsch appeal of the Volvo Trucks ad, but it has made headlines and shown that F&B is no one-trick pony. To promote the World Food Programme, the agency got Zlatan Ibrahimovic to tattoo (although not permanently) the names of 50 starving people on his body. When he scored for Paris Saint-Germain on 14 February, he took off his shirt to reveal the names, only to get a yellow card for his efforts.