World's favourite airline meets world's favourite tablet

Apple's all-conquering iPad has won over bosses at British Airways, who are issuing cabin crew with the tablets in a bid improve customer service and information handling.

Apple iPad: standard issue for BA cabin crew
Apple iPad: standard issue for BA cabin crew

BA is trialling the new scheme with 100 of its cabin crew with a view to rolling it out to all senior crew members in the coming months.

BA said cabin crew will be able to offer a "bespoke" service through the use of the iPads. Staff will have access to information such as customers' previous travel arrangements, a seating plan of fliers and their travelling companions and special meal requests.

The iPads replace the crew's previous information system comprising of a long scroll of paper with up to 337 names on.

The information will now be loaded onto the iPads via the 3G network prior to take-off.

Bill Francis, head of in-flight customer experience, British Airways, said: "The iPad is already allowing us to offer a more personalised on-board service, but the possibilities for future development are endless.

"We're receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests."

Last week, BA launched its biggest pilot recruitment drive in more than a decade, via YouTube, promoting its 'Future Pilot' programme.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content