SAB Miller is consolidating its $175 million Miller Lite account into Crispin Porter & Bogusky.
Last year, the brewing giant instigated a new roster strategy, whereby agencies pitched against each other for every creative brief.
The roster included Ogilvy & Mather, The Martin Agency and Wieden & Kennedy, all of which have been removed from the list. However, W&K will still create work for Miller's High Life brand.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
