Tourism Australia has appointed M&C Saatchi and Carat to be its first global agencies.
The government body previously worked with a roster of eight separate agencies, but called a review in February to minimise the list.
The result comes as the tourism body, backed by an increased investment of AU$75 million from the Australian government, embarks on a three-year plan to increase spend from visitors.
The two agencies will be briefed to create campaigns to increase domestic and international tourism.
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