The World: Sydney - Disney to pitch media business after Mindshare split

Disney is set to launch a review of its AUS$25 million Australian media business after splitting with Mindshare.

The entertainment giant is expected to part company with Mindshare when the contract between the two expires at the end of the year.

The business is likely to be contested by Starcom, Disney's agency in the US, and Carat, which handles its account in Europe.

Mark McCraith, the head of client leadership at Mindshare, which has held the business for 11 years, said: "We are proud of what we have achieved together."

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content