Publicis Groupe's VivaKi has won L'Oreal's digital agency pitch in China ahead of Group M's Mindshare Interactive.
At the same time, the French cosmetics brand has retained Group M and ZenithOptimedia as its agencies of record for its China TV business.
Group M and ZenithOptimedia have been sharing the TV business on a 50/50 basis for the past two years.
Industry sources say ZenithOptimedia's share of the account will increase after the pitch.
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