Ogilvy & Mather has joined up with the Korean agency Diamond Ad to create the Diamond Ogilvy Group. The move marks the first time a Korean agency has partnered with a global agency network.
The venture will see the group launch a start-up, called Diamond Ogilvy. OgilvyOne and Ogilvy PR will operate as independent units under the Diamond Ogilvy Group banner.
O&M's worldwide chairman and chief executive, Shelly Lazarus (pictured), said: "This is the best of both worlds. This has always been our goal at Ogilvy: to marry global experience with local insight."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)