Beating competition from BBDO, TMI-JWT, Publicis, Saatchi & Saatchi and the local agency 3points, Leo Burnett will now develop through-the-line communications for Almarai's milk and food product ranges.
Almarai is the largest integrated dairy foods company in the world and has a 40 per cent share in the Gulf Co-operation Council States (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates).
Zenith figures show that the Saudi Arabian/pan-Arab region has one of the five highest growth rates in advertising expenditure in the world.
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