Microsoft has signed the comedian Jerry Seinfeld to front a $300 million ad campaign to be created by Crispin Porter & Bogusky.
The objective of the campaign, which will also feature other celebrities including the Microsoft founder Bill Gates, is to challenge Apple, whose sales are on the rise and which has a more contemporary image.
The campaign is expected to make Microsoft seem cool and less boring, as well as dispelling reports that its Vista operating system is unreliable. The campaign will break next week.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
