In June this year, BBDO ousted Ted Sann, its long-term creative head, and hired Fallon's Dave Lubars.
With diet soft drinks the only growing market segment, Pepsi is planning a big marketing push for Diet Pepsi in 2005.
The World: New York - Pepsi opens roster to Omnicom siblings
PepsiCo has invited agencies within the Omnicom group to pitch for a share of its $31 million Diet Pepsi creative business. BBDO New York, which previously ran the account exclusively, will compete against TBWA\Chiat\Day and DDB New York.
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