AT&T, the US telecoms giant, has consolidated its entire $3.4 billion media planning and buying account into WPP's Mediaedge:cia.
The new arrangement follows a review that began in August, and ends the current system under which AT&T's media assignments were shared between Omnicom's OMD and GSD&M and Publicis Groupe's Digitas.
Wendy Clark, AT&T's vice-president of advertising, said that MEC's record on Cingular Wireless over the past three years had greatly helped its case.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
