The US publisher the Hearst Corporation is contemplating launching a men's weekly title, inspired by the success of Nuts and Zoo in the UK.
If launched, the magazine - like its British counterparts - would create a new category in the US market. It is believed the title's editor will be the former Maxim editor Keith Blanchard, but no appointment has yet been made.
The Hearst Corporation is looking to create a circulation model that will work within the US market. Nuts and Zoo sell most of their copies through the newsstand, but the US magazine market is predominantly subscription-driven.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
