CBS, the US TV broadcaster, is to change the way it prices the ad slots for its Super Bowl XLIV broadcast in February.
Rather than approaching media agencies with an average price for a 30-second spot, CBS is instead asking buyers to come to them with ideas for customised packages and with a figure of how much they are willing to pay.
Packages will hinge on factors such as how much ad time is purchased and where they will run in the broadcast.
Last year, due to the economic climate, NBC struggled to sell all of its adspace, which it had set at a fixed price of $3 million per 30-second slot.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
