The World: New York - CBS calls review of its $130m media business

CBS is reviewing its $130 million media planning and buying account.

The move follows the broadcasting giant's split with Viacom earlier this month, Carat, the incumbent, has been asked to repitch for the business.

With the split from Viacom, CBS has added extra media assets to its portfolio of businesses, including Showtime, King World, Paramount and Simon and Schuster Publishing, all of which will be part of the review.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content