Bartle Bogle Hegarty has announced that it will not defend its Levi's US business, after the clothing manufacturer called a review of the account.
BBH was invited to repitch along with a "small selection of US agencies" for the account, which it had held for seven years, but decided against continuing its relationship with the brand.
The full-service shop Cutwater recently developed a viral video for Levi's, which featured characters performing back-flips into jeans held aloft by their friends.
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