The print ad, produced by Teran\TBWA in Mexico City, was a local extension of the "in an Absolut world" campaign and featured a map showing much of the South-Western area of the US as part of Mexico, as it once was.
The ad ran only in Quien, a Mexican celebrity gossip magazine. However, bloggers posted it in the US where it was picked up by TV, newspapers and the Drudge Report website.
A Los Angeles Times poll drew almost 67,000 responses, with 62 per cent agreeing that the ad was "an affront to America" and that Absolut should be boycotted.
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