QSoft Consulting is launching Gaydar radio in Australia in September, and has appointed GoConnect to handle advertising sales for the venture.
The programming will be simulcast from London but will also allow local Australian input, both editorial and commercial.
The station will be internet-only and free. It is currently available to Australians for a fee of £2 per month.
Melbourne-based GoConnect has worked with Gaydar on its online sales for the past six years.
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