The World: Madrid - Publicis Groupe picks up brief to launch Movistar

Publicis Groupe has won the business to handle the launch of the Spanish mobile phone company Telefonica Moviles' new worldwide umbrella brand, Movistar.

Telefonica Moviles is the fourth-largest mobile operator in the Spanish- and Portuguese-speaking markets, with more than 80 million subscribers.

"The victory is the result of a long effort by an extremely motivated international team. The launch of an international brand in a sector as competitive as mobile telecommunications requires a new, original approach," the Publicis Groupe chairman and chief operating officer, Maurice Levy, said.

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