Fox is poised to shake up the commercial TV model by dramatically reducing ad breaks during two new drama series.
Fringe and Dollhouse are both expensively produced sci-fi series. To offset their cost, the network is planning to charge advertisers a premium.
Fox plans to air special two-hour premiere episodes of Fringe, Dollhouse and Prison Break at the end of August.
Peter Liguori, the Fox Entertainment chairman, said: "We're going to have less reason to use the remote."
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