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The channels will be broadcast through licensing deals with Indus Media Group and ARY Digital Network, respectively.

The channels, which will run 24 hours a day and be advertiser funded, will comprise existing MTV programming, as well as locally produced content.

Bill Roedy (pictured), the president of MTV Networks International, said: "The launches of MTV and Nickelodeon in Pakistan reflect our commitment to pioneering the localisation strategy in music and kids' entertainment. The channels will enable us to showcase Pakistan's unique and vibrant culture."