McCann Erickson has increased its grip on Coca-Cola's Hong Kong and Macau business by securing the company's Nestea portfolio without a pitch.
McCann is believed to have won the business from Lowe, WE Marketing and Ogilvy & Mather, which previously handled Nestea brands, including the premier Lemon Tea.
The switch is thought to have been prompted by McCann's launch of the Authentic Tea House, a new Nestea brand, in Hong Kong. Starcom will continue to handle media planning and buying for Nestea in the region.
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