World Events expands into "increasingly important" Asian market

Global event management agency World Events has made a move into Asia by opening an office in Hong Kong.

World Events expands into ‘increasingly important’ Asian events market
World Events expands into ‘increasingly important’ Asian events market

The office will be headed by Rebecca Lim, who has held positions with Jack Morton and Saatchi & Saatchi.

This latest launch brings the total of World Events office openings for 2009 to three, after the agency opened bases in Germany and Switzerland earlier this year.

"This represents a real step forward for us in our development as a business," said World Events group executive chairman Graham Keene.

"The Asian market is going to become increasingly important in the years ahead and it is vital we are able to take advantage of the growing opportunity," he added. 

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