World Duty Free creates Beyoncé and Jay-Z-inspired cocktails

Beyoncè, Jay-Z, Paloma Faith and Justin Timberlake are the inspiration behind a range of cocktails and cocktail glasses designed for retailer World Duty Free's "Summer Drinks Festival", which will see 50% off selected spirits.

  • Beyoncè-inspired cocktail glass

    Beyoncè-inspired cocktail glass

  • Design for Beyoncè-inspired cocktail glass

    Design for Beyoncè-inspired cocktail glass

  • Design for Paloma Faith-inspired cocktail glass

    Design for Paloma Faith-inspired cocktail glass

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World Duty Free collaborated with mixologist Charlie McCarthy and glassware artist Melissa Bailey to create the cocktail recipes, available via a Facebook page, and glasses based on some of this summer’s top music festival acts.

For instance, the "99 Truffles" is topped with Stolichnaya Gold, a reference to Jay-Z’s love of bling. Meanwhile, "Fire & Ice" represents Beyoncè, with its use of Veuve Cliquot champagne, lychee juice and chilli, and the glass's curvaceous design.

Client: World Duty Free

Agency: All About the Cocktail

Creative: Charlie McCarthy, creative director

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