TBWA\China has appointed Alice Lee as the business director for its Beijing office. She will be responsible for directing the agency's account management team and accelerating its new-business drive.
Lee joins from the Hong Kong Jockey Club's corporate marketing department and has extensive clientside experience both in Hong Kong and in mainland China.
Her arrival at the agency, whose clients include China Unicom and Michelin, is in line with the network strategy of building strong local integrated offerings, according to Anthony Poloivineo, the general manager of TBWA\China.
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