Alibaba Group has ended its ad contract with the search engine Baidu because it has been unsatisfied with the revenue being generated.
The group will remove all its ads from the search engine and its subsidiary websites from 10 November.
A spokeswoman for Alibaba said: "We don't get much organic traffic from Baidu and we have found that the traffic we do get is low-quality."
In September, Alibaba blocked Baidu from crawling its websites after the search engine launched an e-commerce platform in direct competition to Alibaba's own auction site, Taobao.com.
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