As part of the reorganisation, the executive creative directors, Colin Lamberton and Seyoan Vela, take on new leadership responsibilities to head the agency, reporting to the Grey Group EMEA chief executive, Carolyn Carter.
The former chief executive Dik Klicks moves to a new role as business director, and also takes a place on the Grey EMEA executive committee.
Carter said: "Amsterdam is a perfect market for this kind of agency. From here, the team offers international clients regional and global solutions without a creative bias associated with a particular market."