The new agency, called Publicis Ghana, launches with a portfolio of Nestle brands, and will offer a range of marketing communications disciplines, including advertising, direct marketing, digital marketing and customer relationship marketing.
The agency will be headed up by the managing director, Kofi Amoo-Gottfried, who joins from Wieden & Kennedy; the executive creative director, Promit Moulik, who joins from Lowe India; and the board account director, Shehzad Chaudhry, the former managing director of D'Arcy Lahore.