The sales house has secured a deal to sell ads on the site, which has about one million unique users a month, in addition to winning the contracts to sell ads on ethical magazine Don’t Panic and youth culture title Supersweet.
Woot Media now has 41 publishers on board, across four divisions covering viral, urbanite and gaming, entertainment and technology.
Woot Media, which was set up in 2005, brings together cult websites for big brands to advertise on and represents sites including alternative news properties Urban Junkies and Holy Moly!.
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