Women's Aid "Not model's own" by Engine Creative

Women's Aid is raising awareness of coercive control in a pro bono campaign by Engine Creative.

The work for the domestic violence charity spans print and digital OOH, with fashion-style ads that depict the ways in which abusers control the lives of their partners.

Running in women’s magazines and fast-food outlets, the work was written by Jo Moore and Antonia Clayton and designed by Aaron Pacey at Engine. The production company was Curious Productions.

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