Women.com and Proctor & Gamble are expanding their three-year online relationship to the tune of dollars 15 million.
Under the new deal, the portal will incorporate P&G's ParentTime.com property into its web network. In addition, Women.com will develop marketing programs for P&G's beauty care and home care business segments.
'Incorporating ParentTime into Women.com will allow P&G to recover our investment and focus on marketing programs that will be relevant to our consumers, said Buddy Tucker, associate director of interactive media at P&G.