Yesterday the IPA and ±±¾©Èü³µpk10 announced the ten women who had been chosen from a shortlist of more than 20 and from over 100 entries as its future industry leaders.
At the event, the co-chair of the judges Karen Blackett, the chief executive of MediaCom UK, said there were "no winners or losers, just pioneers".
Susanna Dinnage, the executive vice-president and managing director at Discovery Networks UK & Ireland and a judge of the initiative, also spoke at the event.
The Discovery Networks channel TLC was a partner of the event, alongside Facebook and the headhunters Daniel Marks.