The new version will be on sale next Tuesday with new editorial pages, a complete redesign and increased cover price of 85p, up 7p from previous editions.
In common with other long-established women's weeklies, Woman's Own has been losing circulation; while newer, more celebrity-oriented titles such as Closer have been gaining. It was selling 409,616 copies per week in the second half of 2005, but this fell 12.9% to 356,811 in the second half of 2006.
The relaunch includes eight extra pages in every issue, more contemporary spreads throughout the magazine, a seven-page news section and a 'Real Life' section reporting true-life stories.
The redevelopment was pioneered by new editor Karen Livermore and editorial staff, who conducted reader research over an eight month period.
Livermore said: "It's a once-in-a-lifetime opportunity to come to such an incredibly famous brand and lead such a radical reinvention. The new Woman's Own will reflect the breadth of interest, imagination, humour and enthusiasm of today's over-thirty-five women."
IPC Connect, the women's weeklies division of IPC Media, has invested £2m on TV, online and at retail to promote the revamped publication. TCM Creative designed the TV execution, which was planned and bought by MediaCom.
Evelyn Webster, managing director at IPC Connect, said: "This is no piecemeal evolution, it's a revolution -- to reflect the 35-plus women of today. Woman's Own is a massive brand, with a loyal and demanding audience.
"Karen and her fantastically talented editorial team have reinvented the brand, creating a smart, surprising, straight-talking magazine that will provide social currency for today's women."
This week's issue of Woman's Own, on sale today, contains an eight-page sampler of next week's issue.
IPC Connect also publishes titles such as Now, Pick Me Up, Chat, Look, Woman and Woman's Weekly._1.jpg)
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