The revamp includes an updated logo, which will appear in red and white, and upgraded paper stock. New editorial features such as WOW -- Woman's Own World, and Pow, a feisty new consumer section, will be introduced.
The magazine's fashion pages have been given a new direction to focus on wearable fashion at affordable prices and the latest trends in treatments and products.
The magazine is also launching the Golden Stethoscope Award, which will allow readers to nominate GPs or hospital doctors worthy of a special mention.
The title's new look has been expected since Elsa McAlanon -- the former editor of Woman's Journal, which was folded last year -- took over from Terry Tavner, who quit the post unexpectedly at the beginning of this year.
The changes are aimed at halting the magazine's sliding circulation, which in the last set of ABCs for the June to December 2001 period fell to 518,415, down from 553,701 a year earlier.
This compares with the 800,000 ABC the magazine recorded in 1997 and the 538,424 when Tavner joined in 1998.
The revamped magazine goes on sale today (April 9) with a cover price of 68p. An ad campaign, which launched yesterday, will run across press and TV and will be supported by sampling and in-store promotions.
The ads, which promote Woman's Own and sister magazine Woman, take a light-hearted look at the many roles women play in their daily lives, such as balancing family, friends, shopping, health and fitness.
Its theme is to show women that with all the hard work they do, they deserve to be entertained by Woman and Woman's Own. The ads run with the tagline "Woman and Woman's Own -- for all the lives you lead".
The ad broke yesterday and was created by Roose, with media through MediaCom.
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