LONDON - Woman & Home, IPC's monthly magazine for women over 40, is to follow Hachette Filipacchi's rival title Red in publishing a travel-sized edition from this week.
It will be the third of IPC's titles to adopt the A5-sized format alongside the standard edition, joining Marie Claire and InStyle, which switched to dual format last month.
The smaller version will be sold exclusively through WHSmith Travel and will be promoted at launch with point of sale, including dump bins and on-shelf branding.
The May issue will also come with a choice of two novels.
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