Woman & Home debuts Christmas spin-off

IPC has produced its first one-shot brand extension for Woman & Home in the magazine's 80-year history.

Woman & Home Christmas Food is a 156-page ‘bookazine' featuring recipes for the Christmas holiday season from celebrity chefs such as Delia Smith, Nigella Lawson, Gordon Ramsay and Rick Stein.
It is edited by the magazine's food editor Jane Curran and also includes wine tips from Decanter magazine.
The special edition features 10 display ads and 2 pages of classifieds. Advertisers include coffee brand Tassimo and Maxwell & Williams Designer Homewares.
Woman & Home Christmas Food will be promoted with advertisements in Woman & Home and on its website, womanandhome.com.
An email campaign and direct mail to Woman & Home's subscribers will also support the launch.
IPC has secured distribution for the title in WHSmith and Sainsbury's stores.

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