LONDON - WKD producer Beverage Brands is launching a poster campaign designed to encourage people to look after their friends when they are out drinking.
Entitled ‘Look After Your Mates', the campaign targets 18-25 year olds and conveys the message that the only good night is a safe night out.
Beverage Brands hopes to enlist the support of licensees and is sending 75,000 campaign packs to around 30,000 outlets by the end of the summer.
The campaign was created by Big Communications.
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