WKD has concluded its 'Have you got a Wicked Side?' field campaign.
Field Marketing agency ID ran a sampling campaign for the vodka and Iron-Bru brand in 47 bars in cities across the North of England.
The activity, which ran over the Christmas period involved teams going into bars distributing bottles to the target market of 18-25 year-olds. The teams asked drinkers 'what was the most wicked thing you've done?' A picture was then taken of the participant and their quote was printed out underneath it.
'We visited five bars a night and we were particularly looking for guys up for a giggle,' said Ben Moser ID senior account executive.
WKD aims to expand the campaign to the south.