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Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.

The brand will be supported by a £3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand.