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Mondelez International has launched a £3 million campaign to promote Cadbury’s new Wispa Hot Chocolate. Fallon London created the work, which comprises social media, digital and outdoor activity, as well as a one-off TV spot during Britain’s Got Talent.

The campaign highlights the product’s frothy nature and introduces the brand character Frothybeast, who "froths out" with a range of people.

It was created by Thom Glover, Eoin McLaughlin, Manu Diaz and Gonza Delgado, and directed by Charley Stadler through Believe.