Wispa boosts Cadbury sales

LONDON - Cadbury is claiming that the recession is responsible for lifting its sales by 12% in the first half of 2009 as consumers turn to cheap treats at home.

Wispa boosts Cadbury sales

The firm said that it had benefited from the ‘stay at home' culture with demand rising for bars of chocolate and bags of sweets.

 

In particular Wispa bars and Giant Buttons as well as sales of its bite size Cluster bars buoyed UK sales. Global pre-tax profits were £112m, down from £134m a year earlier although after one-off costs were stripped out it made £262m, up 24%.

 

Cadbury also claimed that its profit margins had increased due to cost cutting and cheaper marketing costs due to the recession's impact on the advertising industry.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content