It will charge a one-off £4.95 fee for viewers to access premium content at www.wimbledon.org during the tournament, including video clips and archived 'golden moments', targeted primarily at the US market.
As in previous years, the site will carry no advertising, but uses limited IBM branding.
IBM will promote the site as part of a press, outdoor, online and direct marketing campaign created by Ogilvy One and Ogilvy Interactive, which uses the brand's latest tagline 'Can You See It?', which was unveiled last month.
The creative consists of a series of blurred grass court images with lines emphasising the global immediacy of the web, such as 'He loses his concentration and a man in California spots it in his office'.
The campaign will also run on Maiden Outdoor's Transvision plasma screens in London's railway stations, providing commuters with latest scores.
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