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Beattie McGuinness Bungay has created a campaign for William Hill showing its bingo customers encountering a big, brightly coloured bird.

It turns up in everyday locations and celebrates each bingo call with a dance. The soundtrack is Surfin’ Bird by The Trashmen.

The work, for TV and online, was written by Sheridan Lord, art directed by Miles Stubbs and directed by Mark Denton through Coy! Communications.