The national TV campaign is to promote the travel insurance and currency exchange company's price promise guarantee and will be supported by six-sheet advertising in London.
Previously, Travelex had concentrated activity in key urban areas with radio and outdoor to target high street shoppers with a retail message.
The two executions/ads liken Wilkinson's competitive edge with that of Travelex and feature the strapline "we hate to be beaten". Both ads can be seen on www.travelex.co.uk/Jonny.
The microsite will be promoted with online activity for the duration of the campaign on rugby and travel-specific sites.
Two years ago, Travelex also sponsored the Rugby World Cup.
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