Wieden & Kennedy has retained the £7.5 million Visit Wales business after a two-year pitch process.
It scooped the account following a final shoot-out against Grey London. The review was handled by the AAR.
Visit Wales, the Welsh Assembly Government's tourism body, initially called a review in October 2007 for its separate advertising, direct marketing and digital marketing accounts.
It halted the pitches in February 2008 pending confirmation of its level of European Union funding.
The pitch for the advertising business was then restarted in February this year.
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