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Wieden & Kennedy has brought in a new creative director to work on the Diet Coke account.

Roger Camp will join the Portland office on 1 March from Camp/Arbues, the San Francisco agency he co-founded.

Camp joins one month before work on a new campaign for the brand is scheduled to break. Camp has previously worked on brands including Pizza Hut, E! Entertainment, Fanta and Pepsi.

Tod Waterbury, creative director and copywriter, who has been at the agency for seven years, will partner Camp, an art director.