Why the industry needs to wake up to the value created by older women

Advertising continues to equate young predominantly white, middle-class males with dynamism and better, sharper work.

by Anna Chapman

Sign in to continue

Trouble signing in?

Reset password: Click here

Call: 020 8267 8121

To receive full access to ��pk10's content including:

Unrestricted access to all The Information and The Knowledge content
Access to ��pk10's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from ��pk10's Best Places to Work
Regular data-led insight reports from ��pk10 Red, our new global insights and data intelligence tool

Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
Leading insights from ��pk10’s award-winning editors

��pk10 Members

Marketing Society Members