A drive repositioning it as a shop for everyday goods to rival Waitrose and Marks & Spencer, will launch this month. The work, by Boxer, spans outdoor, direct marketing and digital, and promotes ranges such as Fresh & Wild Everyday Value.
The grocer is also ramping up price promotions backed by an email campaign containing weekly offers. Offers on products will also be available for access by mobile users via Bluetooth-enabled store windows at Whole Foods Market's High Street Kensington store in London.
- Whole Foods eyes the everyday, page 16.
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