��������pk10

Cat food brand Whiskas is promoting a new digital platform with an international campaign by AMV BBDO.

Featuring music that is scientifically proven to appeal to cats, the digital campaign includes films directed by Nina Gantz and produced by Gareth Owen at Blink Ink. 

Billed as "the first advertising campaign in the world to appeal directly to cats and cat parents through music and film", the work's activations include the brand's digital assets and social media channels, with playlists available on Spotify and YouTube.

The media agency was MediaCom.