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Which? is rolling out its winter campaign, urging consumers not to be dazzled by sales bargains and prices and to shop more sustainably instead.

The work by St Luke's encourages people to think about buying carefully, more responsibly and considering purchases that will last.

Spanning out of home, social media and YouTube, the campaign features six executions showing a familiar neon sales sign that then reveals one of Which?'s messages.

The lead animator and designer was Jon Hubbard.