The high street retailer is ditching Nicholas Lyndhurst as the face of its advertising, as predicted by Marketing earlier this year (June 6), in favour of a campaign which attempts to position its shops as destinations for consumers who want to enjoy their leisure time.
Created by Abbott Mead Vickers BBDO, the print ads feature images of domesticity punctuated by the WH Smith logo and 'S' words which illustrate the ways in which its products help consumers enjoy their lives.
One execution, straplined WH Starspotting, shows a girl reading a celebrity magazine, while another, WH Slobbin' out, captures two 30-somethings relaxing on a sofa watching a film.
TV and radio ads, focused on the price of individual products, will support the print campaign. Media is through Starcom Motive and Creative Media.
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